AI Insights · Timothy · July 2025
Top 5 Fashion Games in the Middle East: Q2 2025 Performance
Explore the performance trends of the top 5 fashion games on a unified platform in the Middle East during Q2 2025, with insights on downloads, revenue, and active users.
In the second quarter of 2025, the Middle East saw varied performance among the top fashion games on a unified platform, according to Sensor Tower's data.
Fashion Show: Makeup, Dress Up from Dress Up Games for Girls demonstrated significant growth. Weekly revenue surged from $54 to $258 by early June, while downloads rose from approximately 28.9K to 47.9K. Active users similarly increased, beginning at 66.7K and reaching 87.8K by the end of the quarter.
Hair Tattoo: Barber Shop Game, published by CASUAL AZUR GAMES, experienced fluctuations in downloads, starting at 42.7K and ending around 39.2K. Despite low revenue, active users remained high, peaking at over 544K in March and maintaining above 483K by June.
Fashion Makeover:Salon&DressUp by Happy Go Game saw a dramatic increase in downloads mid-quarter, reaching a high of 68.5K. Revenue showed a gradual rise, ending at $24. Active users peaked at 73K in May before stabilizing around 44.5K.
Project Makeover from Magic Tavern, Inc. maintained steady revenue, starting at $33K and closing the quarter at $36.6K. Downloads fluctuated, with a notable increase to 19.7K in May. Active user numbers were stable, averaging around 120K throughout.
Fashion Queen: Dress Up Game, also by CASUAL AZUR GAMES, saw a steady flow in downloads, peaking at 22.7K in early June. Revenue varied, reaching $67 in June. Active users remained strong, peaking at nearly 230K.
For more detailed insights and analysis, visit Sensor Tower's platform.